country“The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story.” 

― Chimamanda Ngozi Adichie

About the Research

Welcome to Whose Africa? My name is Edward Ademolu and I’m currently conducting research exploring the impact that representations of Africa in NGO communication have on Africa Diaspora communities living in the UK. The work presented on this site is driven by an abiding interest in and general frustration with old, tired and stereotypical visual representations of Africa and people therein found mainly in the fundraising campaigns of western development agencies. Moreover, an interest in understanding the unique, complex and interesting ways in which these types of representations of Africa(ns) are affecting British individuals and communities who place their ethnic and cultural origins in the African region. Listen to a summary of my research here.

This website acts as a portal for my research, writings and interests exploring and analysing these issues.

The research asks:

1: How are development representations shaping diaspora knowledge and perceptions of their country of origin?

2: How are development representation shaping how and why diaspora engage with development?

3: How are diaspora audiences producing, informing and/or shaping alternative representations?

To answer these questions I am conducting focus group discussions, interviews, observations and online ethnography with and of African diaspora communities including a range of actors involved, in one way or another, with representations of Africa/ns.

Findings will be presented and made available in summary form for research participants and in a PhD thesis submitted to The University of Manchester.

If you are interested in this subject area, would like to take part in my research, or have research to share, please do get in touch.